Seoul is enormous. Your hotel neighborhood decides whether the city feels easy or exhausting.
Quick picks
- Jongno / Insadong: palaces, older Seoul texture, strong for first-timers.
- Hongdae: younger nights, cafés, easy Airport Railroad access.
- Gangnam: modern sprawl, shopping, quieter evenings if you pick the right block.
Get a T-money card on day one. Subway clarity is one of Seoul’s greatest travel kindnesses.
